Director, Sales Enablement and Field Marketing
Director, Sales Enablement and Field Marketing
Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia.
Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston.
Job Type: Full Time
Location: ON Toronto - CN030
JOB SUMMARY
The Director of Sales Enablement & Field Marketing is a strategic, performance-driven leader responsible for strengthening alignment between Sales and Marketing. This role oversees the strategic planning and execution of field marketing campaigns, account-based marketing (ABM) programs, and sales enablement initiatives. The Director ensures effective adoption of enablement tools and provides Sales teams with the resources, insights, and capabilities needed to accelerate performance and drive sustainable business growth.
The Director will collaborate across Marketing Programs/Operations, Content & Communications, Brand & Website, and with external agencies to deliver high-impact campaigns and enablement initiatives. Additionally, this role will own sales enablement platform adoption and vendor management, ensuring the effective use of tools and content that accelerate performance and maximize ROI.
KEY DUTIES & RESPONSIBILITIES
- Design and execute field marketing programs that generate pipeline, cross-sell, and up-sell opportunities.
- Lead planning of B2B events, tradeshows, and ABM strategies to increase visibility and engagement.
- Partner with Marketing and Sales leadership to align campaigns with revenue goals.
- Collaborate with Content, Brand, and Digital teams to ensure consistent messaging and execution.
- Coordinate with external agencies to scale programs and maximize ROI.
- Onboard new Sales reps within the enablement framework.
- Drive adoption of sales enablement platforms (Seismic, Mindtickle), ensuring value realization and reporting on usage.
- Manage vendor relationships for enablement tools to ensure optimal performance and continuous improvement.
- Deliver enablement programs including tool training, quarterly adoption reviews, and campaign playbooks.
- Leverage Salesforce.com (Lightning) and Marketing Cloud Account Engagement (Pardot) to execute and measure campaigns.
- Build Salesforce dashboards to track campaign performance, adoption, and pipeline contribution.
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Utilize Google Analytics, Power BI, ZoomInfo, LinkedIn Navigator, Jasper.ai and other Martech platforms for data-driven execution.
KNOWLEDGE & SKILLS
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Proven ability to manage multiple projects simultaneously, drive initiatives to completion, and meet deadlines.
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Skilled in leading meetings and collaborating effectively with internal business partners, executives, and external agencies.
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Demonstrated ability to lead, coach, and mentor team members; foster collaboration across departments; and manage through influence in a matrixed organization.
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Technical Skills:
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Must have: Salesforce.com/Lightning, Marketing Cloud Account Engagement (Pardot), Microsoft Office Suite (Excel, PowerPoint, Access), LinkedIn Navigator.
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Good to have: Google Analytics, Power BI, Jasper.ai, Seismic, Mindtickle, ZoomInfo
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Strong data analysis and reporting skills.
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Demonstrated ability to think creatively, solve complex challenges, and link strategies with organizational goals.
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High energy, proactive, and able to work independently as well as in a collaborative environment.
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Strong organizational skills with a meticulous approach to execution, quality, and detail.
WORK EXPERIENCE – MINIMUM REQUIRED
EDUCATION
CERTIFICATIONS DESCRIPTION
COMPETENCIES
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
For Canada: Livingston is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
